Virgin America releases creative new in-flight safety video ... but new FAA cellphone ruling will send it back to the shop
BY: CAROL KURUVILLA
There’s a new kind of safety dance making rounds on the Web.
Virgin America capitalized on the popularity of its older hand-drawn flight safety video by bringing in the big guns—a top Hollywood director, famous choreographers, former Olympians and a dancing nun.
The pricey high-end production, created by Sir Richard Branson’s Virgin Produced entertainment company, made a big debut on a Times Square billboard and at the Ellen DeGeneres show this week.
But just two days after the video was released, the Federal Aviation Administration started singing a new tune. The organization announced that passengers will now be able to use cellphones from gate-to-gate. While passengers can't make cell phone calls, they will soon be allowed to play games and watch movies on their cellphones.
Which means that one line in the video--which asks passengers to shut off their electornic devices--is already outdated.
A spokesperson from Virgin America said that the company was aware of the FAA's revisions and hoped to implement the new cellphone rule in November.
The previous animated safety video was apparentely edited several times since its release in 2007. Virgin said it was planning to update the latest video early next year.